Launching your website is a rewarding but difficult task that requires thoughtful planning and accountability.
For a smooth launch, an old-school SEO checklist for websites always comes in handy.
SEO checklist for websites can be organized into 3 basic parts:-
Basic SEO On page SEO Content Optimization1) Basic SEO
The following steps should be undertaken for basic search engine optimization:
Install Google Analytics: Analytics provides perceptions into visitor behavior, enabling a better comprehension and responsive strategy to draw in more clients. Add website to the Google search console: The search console is a tool that helps you monitor and maintain your site presence in search results. In other words, it acts as a manual for meeting Google\’s requirements, enhancing rankings, and effectively resolving site issues. Make sure your CMS is equipped: To make creating titles, descriptions, image tags, and article formatting simple, make sure your CMS supports SEO plugins. Test the site\’s speed: Prioritize testing your website\’s speed to provide a seamless browsing experience and prevent visitors from leaving. Make your site responsive: A well-designed website must work effortlessly on all the devices like mobile phones, tablets, desktops, etc. Run an SEO check: Run a Google Search Console SEO check on your website to enhance the coding, mobile usability, and crawl error features.2) On-page SEO
On-page SEO involves optimizing web pages to improve search engine rankings and attract relevant traffic to your website. On-page refers to both the content and HTML source code of a page that can be optimized. Also, it helps you to bring more search engine traffic for every piece of content you provide on the site.The following steps are considered helpful:
- Start title tag with your keyword: Search engines are more likely to rank your website higher if your title closely resembles the keyword.
- Add modifiers to your title: Modifiers like “2017”, “best”, “guide” etc with the label will help your keywords to be recognized.
- Use SEO-friendly URLs: The URLs for your website should be short and rich with keywords.
- Use multimedia: Using interesting images, videos and other multimedia will help to increase the site recognition rate manifold.
- Responsive design: The SEO checklist for websites requires you to make your site mobile-friendly.
- Keyword settings: Your keyword must appear in the first 100 words of the article.
- Internal Links: Provide at least 2-3 internal links in your content for every post.
- Image Optimization: Ensure that your target keyword is a part of your image Alt Text.
- Social sharing buttons: Include social sharing buttons for platforms like Facebook, Twitter, LinkedIn, etc which will provide indirect marketing for your website.
3) Content optimization
Optimization involves enhancing the appeal of your website\’s home page or specific pages to users and search engines. We will review and enhance a number of aspects of your website during this process. Additionally, this includes the content or copy, broken links, title tags, and meta tags. Search engines can more effectively index your website and show it in pertinent search results by incorporating these improvements. Optimizing your content for search engines provides them with important information to understand your content\’s relevance and style.Follow the various steps for optimizing the content:
- According to the SEO checklist for websites, Ensure that your content matches the title and includes all required keywords. The content should be written in a natural, conversational tone.
- Appropriate title tags must be used to meaningfully define your page’s content in the search engine result. For example, they are used by search engines as the link text for each search result they display. Additionally, they are often used on social media networks to describe the page when someone shares the content.
- Meta descriptions should specifically define what a visitor will find when they click on your content. Also, successful meta descriptions concisely state the purpose of the content page and include applicable keywords.
- Every image needs alt tags because they offer alternative text when an image can\’t be displayed.